Trade Promotions are marketing activities used by industries that sell into the retail channel or through brokers or wholesalers. A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines.

Like the classical SAP CRM Marketing Campaign management, TPM is a type of marketing campaign as well, with the target customers- key accounts.

Use TPM, you can

TPM is seamlessly integrated with other components ,

 

 

 

   SAP CRM General Functions

Last Updated@July 2008